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Why Advisors Don’t Recommend 529s

I keep seeing LinkedIn posts from financial advisors going into great detail about why they don’t recommend 529s for their clients. And I hear countless stories of families who don’t have college savings, largely because someone told them not to use a 529.

Here’s the thing: there are tons of great reasons to use 529s. The simplest is, you’ll have more money available for college because of the tax savings. There aren’t many good reasons not to, but here are some of the rationales advisors use to tell people not to use 529s:

There’s a reason a lot of advisors don’t like 529s, and it has nothing to do with making sure that you have money available for college. Instead it’s this: if you put your college savings into your state’s 529 plan, the advisor usually can’t charge you a management fee for it. There, I said that part out loud. If you are saving for college and working with an advisor who tells you not to use a 529, ask them whether they’re a fiduciary to you because it’s unlikely that that advice is in your best interest.

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