Ever wonder why your student is bombarded with not just college information but invitations to high-priced “leadership” camps or “honor societies” or test prep and college counseling services? This article explains what the College Board, the ACT, and other organizations– including colleges who buy the data– do with your student’s info if they complete the voluntary surveys.

As the article points out, these surveys are voluntary, but that point may be lost on 16-year-old first-time test takers who are focused on the exams.